Last updated: 3 October 2026
This Privacy Policy explains what personal information The Breathable collects when you visit thebreathable.com, place an order, or message us (including on Facebook Messenger), how we use it, and the choices you have. By using our website or contacting us, you agree to this policy.
1. Who we are
The Breathable is an online shop based in Dhaka, Bangladesh, selling bras, panties, tank tops, night dresses and other undergarments for delivery within Bangladesh. The Breathable is responsible for the personal information described here. You can reach us at:
2. Information we collect
- Account details – if you create an account: your name, email address and/or phone number, and a password (stored only in encrypted, hashed form). If you sign in with a Hello71 account, we receive your basic profile details from it.
- Order and delivery details – the products you order, sizes and colours, your name, phone number, delivery address (district and area), order notes, and order history.
- Payment information – for cash on delivery we record only the amount due and whether it was paid. If you pay online, the payment is processed by the payment provider (for example a card or mobile banking gateway); we receive a confirmation and transaction reference, but we do not see or store your full card number or mobile banking PIN.
- Messages you send us – conversations in the chat on our website, and messages you send to our Facebook Page through Messenger (and, if we connect them in future, Instagram or WhatsApp). When you message our Facebook Page, Meta shares with us your name and profile picture as shown on Facebook, your message content, and any photos or files you send.
- Device and usage information – your IP address, browser and device type, pages viewed, products looked at, items added to cart, and the website that referred you.
- Cookies and similar technologies – see section 6.
3. How we use your information
- To process, confirm, pack and deliver your orders, and to collect payment.
- To contact you about your order by phone, SMS, email, WhatsApp or Messenger (for example to confirm the order or arrange delivery).
- To answer your questions and handle exchanges, returns and complaints.
- To run your account, keep your order history, cart and wishlist.
- To keep our website secure and prevent fraud and fake orders.
- To understand how the website is used and improve our products and service.
- To send you offers, only where you have agreed to receive them. You can opt out at any time.
- To meet our legal, tax and accounting obligations.
4. Customer support, chat and our AI assistant
Messages sent through our website chat and to our Facebook Page may be answered by an automated AI assistant. The assistant uses your message, the earlier messages in the same conversation, and our product, price, stock and order information to draft or send a reply. To do this, message content is processed by the AI service provider we use. Our staff can read these conversations, review the assistant's replies and take over at any time.
The assistant does not place an order or change your order on its own – orders are confirmed by you on the website or by our staff. If you would rather speak to a person, just say so in the chat.
5. Who we share your information with
We do not sell your personal information. We share it only with those who help us run the shop, and only as much as they need:
- Hello71 – the e-commerce platform that hosts our website, stores our data and runs our chat and order systems. Hello71 processes data on our behalf.
- Courier and delivery companies – your name, phone number, delivery address and the amount to collect, so they can deliver your parcel.
- Payment providers – when you pay online, to process the payment.
- Meta Platforms – when you message our Facebook Page, your conversation passes through Meta's Messenger service and is governed by Meta's own privacy policy as well as this one.
- AI service providers – message content needed to generate assistant replies (section 4).
- SMS and email providers – to send order and verification messages.
- Analytics providers – such as Google (through Google Tag Manager), for website statistics.
- Authorities – where the law of Bangladesh requires it, or to protect our rights or prevent fraud.
6. Cookies, analytics and session recordings
We use cookies and similar browser storage to keep you signed in, remember your cart, keep the site secure, and measure visits. We use Google Tag Manager, which may load analytics or advertising measurement tools. Our platform also records anonymous session replays (how pages are scrolled and clicked) to help us find problems on the website; text you type into form fields is masked and not recorded. You can block or delete cookies in your browser settings, but parts of the site, such as the cart and sign-in, may then not work.
7. How long we keep your information
- Order and payment records: as long as needed for delivery, returns and our accounting and tax obligations.
- Account details: while your account is open, or until you ask us to delete them.
- Chat and Messenger conversations: as long as needed to handle your request and keep a record of customer service, unless you ask us to delete them.
- Analytics data and session replays: for a limited period, after which they are deleted.
8. How we protect your information
Our website uses encrypted connections (HTTPS), passwords are stored in hashed form, and access to customer data is limited to staff who need it. No system is completely secure, so please keep your password private and tell us straight away if you think your account has been misused.
9. Your choices and rights
You can ask us to:
- tell you what personal information we hold about you and give you a copy;
- correct information that is wrong or out of date;
- delete your information (see section 10);
- stop sending you marketing messages.
You can also update your account details and addresses yourself after signing in. We may need to confirm your identity before acting on a request.
10. How to delete your data
To ask us to delete your personal data, including data we received through Facebook Messenger:
- send a message to our Facebook Page Breathable Wear saying “delete my data”, or
- email souravdas1280@gmail.com with the subject “Delete my data”, including the name and the phone number, email address or Facebook name you used with us.
We will delete your account, your chat and Messenger conversations and your other personal data within 30 days and confirm when it is done. We may keep a limited record of past orders where the law requires it (for example for accounting or tax), or where it is needed to resolve an open order, return or dispute; that record is not used for any other purpose.
11. Children
Our website and services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18. Products for younger customers should be bought by a parent or guardian. If you believe a child has given us personal information, contact us and we will delete it.
12. Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top shows when it was last changed. Significant changes will be shown on the website.
13. Contact us
For any question about this policy or your personal information, contact The Breathable: